Our Journey
At Cheerlux, our story is rooted in a passion for enhancing the way people experience entertainment at home. Since our founding, we have been dedicated to delivering high-quality projectors that bring the cinematic experience into homes across the globe. Our commitment to innovation, quality, and customer satisfaction has driven us to redefine home entertainment, transforming ordinary moments into extraordinary experiences.
Our Core Values
Explore a selection of products that reflect our dedication to authenticity, responsibility, and excellence. Shop with confidence.
Innovation with Purpose
At Cheerlux, we relentlessly explore the frontiers of technology to design projectors that redefine home entertainment, offering cutting-edge solutions to enhance your viewing experience.
Excellence in Every Detail
Our commitment to quality shines through in every Cheerlux product. From premium craftsmanship to unmatched durability and performance, we ensure each projector exceeds expectations.
Connecting Lives with Positivity
Cheerlux products inspire joy and togetherness, encouraging families and friends to celebrate every moment. Through our projectors, we foster connections, create cherished memories, and promote optimism in everyday life.
Passionate about projectors since 2008, Cheerlux focuses on innovation and quality for extraordinary viewing experiences.
— Founder, Cheerlux
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2008
The Beginning – Entering the Projector Industry
Our founder began his journey in the projector industry as a foreign trade salesperson, gaining insights into the potential of home theater technology.
2011
Technological Breakthrough – The Launch of CL312
The revolutionary CL312 home theater projector was introduced, pioneering the use of single LCD technology combined with ultra-long-life, energy-saving LED light source technology.
2013
Brand Establishment – Cheerlux Takes Flight
The Cheerlux brand was officially founded, with a mission to deliver high-quality projectors that bring the cinematic experience to homes worldwide.
2015
Product Evolution – Advancing Performance
Expanded the product line with new models, focusing on improving brightness, resolution, and user-friendly features to elevate home entertainment.
2018
Portable Revolution – Leading New Trends
Introduced portable projector designs to meet the growing demand for versatile, on-the-go home entertainment solutions.
2020
Global Recognition – Reaching 50 Countries
Achieved a significant milestone, distributing projectors to over 50 countries, with customer satisfaction as our top priority.
2023
Industry Accolades – Celebrating Innovation and Quality
Received prestigious industry awards for cutting-edge projector technology, solidifying Cheerlux's leadership in the field.
2025
Continuous Excellence – Creating Unforgettable Experiences
Developed dozens of projector models, each reflecting our unwavering commitment to innovation and quality, helping families and friends create lasting memories.